The Use of Information Technology In the Delivery of Hospitality Essay

The Use of Information Technology In the Delivery of Hospitality Services - Essay Example Effect of Information Technology on Hospitality Firms Without an uncertainty, in the previous hardly any years from engaging guests or visitors and making menus to checking staff individuals, data innovation has essentially changed and modernized the manner in which the accommodation area works right now (Pandey, 2010). Previously, the accommodation firms have utilized cards, genuinely, or administrative work at the front work area to keep up a correspondence with old and existing clients. In this situation, neighborliness firms were generally at the sympathy of the necessities of visitors to arrive, just as on their own endeavors and staff to be there for potential floods or broadened inadequacies of tenure. Then again, without IT upheld instruments and applications neighborliness firms were confronting genuine business issues. In their article, (Nikolis, 2008) layout an assortment of noteworthy zones of the cordiality firms where IT devices and applications are being utilized to of fer administrations. For example, one of the fundamental reasons that IT has ended up being basic is its supportiveness for the charging area of the neighborliness firms, which has been altogether improved with its development. Truth be told, manual information section and conventional paper-based was moderate, tedious and ineffective, and it didn't offer successful help in letting the neighborliness firm realize what is the current status of their firm. Then again, so as to manage these issues the progressions of IT as cutting edge record remembering frameworks keep a lodging proprietor to stay up with the latest with what they have with great beauty accessible, how much speculation it will require some investment it will take (Nikolis, 2008). Also, so as to utilize... This article focuses on that data innovation is assuming a noteworthy job in different social statuses. Our lives are constantly encircled by the data advances. Seeing the ever-expanding significance of data advances friendliness industry has begun utilizing data advances in various structures. This paper has introduced a definite examination of a portion of the significant employments of data innovations in the cordiality business. This paper has summed up the perspectives of different scientists. At the present, the Internet is assuming a critical job in the friendliness business. Most of lodgings is receiving this device for showcasing reason. Numerous lodgings utilize their sites to speak with their clients and get their criticism. The data innovation has additionally helped the neighborliness firms to robotize their manual or conventional business forms. This paper has likewise talked about probably the most recent advances which can be embraced by inns so as to get a serious edge over different lodgings and get the consideration of more clients. In any case, it relies upon an association how adequately it utilizes data innovation. A cordiality firm should remember the enthusiasm of their clients and offer offices based on their inclinations. The utilization of the data innovation has offered a great deal of advantages and open doors for the friendliness business.

Bless Me Ultima Book Report Essay -- essays research papers

Book Report: Favor Me, Ultima Title of Work: Bless Me Ultima Writer and Date Written: Rudolfo Anaya 1972 Nation of Author: New Mexico, USA Characters: Ultima-An old Curandera who comes to go through her last days with Antonio and his family. She is Tony’s guide and causes him to locate the correct way for his life.  â â â â â â â â â Antonio Marez-A little youngster who is conflicted between his folks: a Marez and a Luna. In any case, with the assistance of Ultima, he finds his own fate. He yearns for information: he is a doodads kid, an exceptional understudy, and a scrutinizing admirer.  â â â â â â â â â Maria Luna - Antonio’s mother. A caring lady who’s one dream is to see her most youthful child become a cleric. She is fixated on his training and pushes him to find out about the way of life of her family, the Lunas.  â â â â â â â â â Gabriel Marez-Antonio’s father. A glad man, a lighthearted farmer on the fields who will in general push his child away from his mother’s defensive arms. He is frequently discouraged in light of the fact that he surrendered his way of life for his significant other. His fantasy in to move to California.           Lupito-A man turned distraught by the happenings of the war who executes the sherriff of the town without a second thought. It is his blood that first debases the stream. The memory of his passing remains with Tony all through the novel and makes him consider the contrast among great and malice and pardoning.  â â â â â â â â â Narciso-A fair man who attempts to shield Ultima from hurt. Due to the loss of his young spouse, Narciso starts to drink and is known as the town alcoholic. Through his nursery, Narciso makes enchantment by developing wonderful blossoms and plants. He is later slaughtered by Tenorio without a second thought while attempting to caution Ultima of mischief and is covered as the town alcoholic rather than the legend that he is.  â â â â â â â â â Leon, Andrew, and Eugene-Tony’s siblings. The monsters in his fantasy. They head out to battle the War and return developed men with their own fantasies and convictions. The definitely break the core of their glad dad by going out all alone and not helping him satisfy his fantasy about moving to California.  â â â â â â &n... ...ment in which the story happens. His ellaborate portrayal of the llano shows you the excellence of Spanish America and causes you to comprehend the fretful culture of the vaqueros who meander across it. Additionally, Anaya gives you a point by point depiction of El Puerto. The town wherein the Lunas live. The symbolism in this portrayal additionally encourages you to comprehend the way of life of the ranchers, the quiet and calm individuals who plant their harvests by the light of the moon and live in harmony. Symbolism assumes and significant job in this novel on the grounds that without it, certain viewpoints, for example, the purpose of perspectives on both the Lunas and the Marez faimy, could never be comprehended . Criticalness of Title of Work: The title of the novel: Bless Me, Ultima shows the force and information on Ultima. Toward the finish of the story, Antonio says, â€Å"Bless me, Ultima† (260). With these words you locate the significance of the title. Author’s Techniques: Rudolfo Anaya utilizes numerous Spanish expressions in this book. The explanation behind this is to show the way of life of the characters in the novel. Additionally he utilizes symbolism to clarify the magnificence of the llano the Spanish America. By utilizing both these strategies in his composition, Anaya bring s the genuine culture of

Biography of Elizabeth Woodville, Queen of England

Life story of Elizabeth Woodville, Queen of England Elizabeth Woodville (1437â€June 7 or 8, 1492, and referred to differently as Lady Gray, Elizabeth Gray, and Elizabeth Wydevill) was the normal person spouse of Edward IV, who had a keyâ role in the War of the Roses and in the progression fight between the Plantagenets and Tudors. She is most popular today as a character in Shakespeares Richard III (as Queen Elizabeth) and the title character in the 2013 TV series The White Queen. Quick Facts: Elizabeth Woodville Known For: An everyday person who was bound to become wife of Edward IV, mother of Edward V, sister-in-law of Richard III, relative of Henry VII and grandma of Henry VIIIBorn: About 1837 in Grafton, provincial NorthamptonshireParents: Jacquetta, Duchess of Bedford and Sir Richard WoodvilleDied: June 7 or 8, 1492.Spouse(s): Sir John Gray (ca. 1450â€1461); Edward IV (1464â€1483)Children: Two with John Gray (Thomas Gray (Marquess of Dorset) and Richard Gray) and 10 with Edward IV (Elizabeth of York who wedded Henry VII; Mary; Cecily; Edward V; Margaret; Richard; Anne who wedded Thomas Howard, Earl of Surrey); George; Catherine who wedded William Courtney, Earl of Devon; and Bridget. The two rulers in the pinnacle were Richard and Edward V Early Life Elizabeth Woodville was likely conceived at Grafton in country Northamptonshire, England, around 1437, the oldest of the 12 offspring of Richard Woodville and Jacquetta de Luxembourg. Elizabeths mother Jacquetta was the little girl of a Countâ and a relative of Simon de Montfort and his significant other Eleanor, the little girl of Englands King John. Jacquetta was the well off and childless widow of the Duke of Bedford, sibling of Henry V, when she wedded Sir Richard Woodville. Her sister-in-law Catherine of Valois additionally wedded a man of lower station after she was bereaved. Two ages later, Catherines grandson Henry Tudor wedded Jacquettas granddaughter, Elizabeth of York. Jacquettas second spouse and Elizabeths father was the less aristocratic province knight Sir Richard Woodville. At 7 years old, Elizabeth was sent to another landed family unit (a custom of the period was to exchange kids with the goal that they would have social contacts later on), presumably Sir Edward Gray and his better half Elizabeth, Lady Ferrers. There, she had formal exercises in perusing, writing (in English, French, and Latin), and an establishing in law and arithmetic. The Woodville family was well off when Elizabeth was conceived, however as the Hundred Years War slowed down and the Wars of the Roses strife started, the familys funds became perplexed, and thus, Elizabeth wedded John Gray (seventh Baron Ferrers of Groby) in 1452 when she was around 14 years old. The as of late knighted Gray was killed at the Second Battle of St. Albans in 1461, battling for the Lancastrian side in the Wars of the Roses. Elizabeth appealed to Lord Hastings, Edwards uncle, in a contention over land with her relative. She organized a marriage between one of her children and one of Hastings little girls. Parentage Eleanor of Aquitaine, mother of King John of England, was the eighth distant grandma of Elizabeth Woodville through her mom Jacquetta. Her spouse Edward IV and child in-law Henry VII were, obviously, additionally relatives of Eleanor of Aquitaine. Elizabeth Woodville  Jacquetta of Luxembourgâ Margherita del Balzo Sueva Orsini Nicola Orsini Roberto Orsini Anastasia de Montfort Guy de Montfort Eleanor Plantagenet John of England Eleanor of Aquitaine Meeting and Marriage with Edward IV How Elizabeth met Edward isn't known for certain, however an early legend makes them request him by holding up with her children underneath an oak tree. Another story coursed that she was a sorceress who entranced him, yet she may have essentially known him from court. Legend makes them give Edward, a known womanizer, a final proposal that they must be hitched or she would not submit to his advances. On May 1, 1464, Elizabeth and Edward wedded furtively. Edwards mother, Cecily Neville, Duchess of York, and Cecilys nephew, the Earl of Warwick who had been a partner of Edward IV in winning the crown, had been masterminding a reasonable marriage for Edward with the French lord. At the point when Warwick got some answers concerning Edwards union with Elizabeth Woodville, Warwick betrayed Edward and reestablished Henry VI quickly to control. Warwick was slaughtered fighting as were Henry and his child, and Edward came back to control. Elizabeth Woodville was delegated Queen in Westminster Abbey on May 26, 1465; both of her folks were available for the function. Elizabeth and Edward had three children and six little girls Elizabeth of York who wedded Henry VII; Mary; Cecily; Edward V, quickly King of England (not delegated); Margaret; Richard, Duke of York; Anne who wedded Thomas Howard, Earl of Surrey; George, Duke of Bedford; Catherine who wedded William Courtney, Earl of Devon; and Bridget. Elizabeth additionally had two children by her first spouse Thomas Gray, the Marquis of Dorset and Richard Gray. One was a precursor of the doomed Lady Jane Gray. Family Ambitions Her broad and, apparently, goal-oriented family was supported vigorously after Edward took the position of royalty. Her oldest child from her first marriage, Thomas Gray, was made Marquis Dorset in 1475. Elizabeth advanced the fortunes and headway of her family members, even at the expense of her prominence with the nobles. In one of the most outrageous occurrences, Elizabeth may have been behind the marriage of her sibling, 19 years of age, to the widowed Katherine Neville,â the affluent Duchess of Norfolk, 80 years of age. However, the getting a handle on notoriety was upgraded or made firstâ by Warwick in 1469 and later by Richard III, who had theirâ own explanations behind needing Elizabeths and her familys notorieties to be decreased. Among her different exercises, Elizabeth proceeded with her antecedents backing of Queens College. Widowhood At the point when Edward IV passed on unexpectedly on April 9, 1483, Elizabeths fortunes suddenly changed. Her spouses sibling Richard of Gloucester was selected Lord Protector since Edwards oldest child Edward Vâ was a minor. Richard moved rapidly to hold onto influence, guaranteeing obviously with the help of his mom Cecily Neville-that the offspring of Elizabeth and Edward were ill-conceived on the grounds that Edward had been already officially pledged to another person. Elizabeths brother by marriage Richard accepting the position of authority as Richard III, detaining Edward V (never delegated) and afterward his more youthful sibling, Richard. Elizabeth took asylum. Richard III at that point requested that Elizabeth additionally turn over care of her girls, and she went along. Richard endeavored to wed first his child, at that point himself, to Edward and Elizabeths most established little girl, known as Elizabeth of York, planning to make his case to the position of royalty increasingly strong. Elizabeths children by John Gray participated in the fight to oust Richard. One child, Richard Grey,â was decapitated by King Richardsâ forces; Thomas joined Henry Tudors powers. Mother of a Queen After Henry Tudor vanquished Richard III at Bosworth Field and was delegated Henry VII, he wedded Elizabeth of York-a marriage organized with the help of Elizabeth Woodville and furthermore of Henrys mother, Margaret Beaufort. The marriage occurred in January 1486, joining the groups toward the finish of the Wars of the Rosesâ and making the case to the honored position increasingly sure for the beneficiaries of Henry VII and Elizabeth of York. Rulers in the Tower The destiny of the two children of Elizabeth Woodville and Edward IV, the Princes in the Tower, isn't sure. That Richard detained them in the Tower is known. That Elizabeth attempted to organize the marriage of her girl to Henry Tudor may imply that she knew, or if nothing else suspected, that the sovereigns were at that point dead. Richard III is for the most part accepted to have been answerable for expelling the potential inquirers to the position of authority, yet some hypothesize that Henry VII was dependable. Some have even proposed Elizabeth Woodville was complicit. Henry VII re-declared the authenticity of the marriage of Elizabeth Woodville and Edward IV. Elizabeth was the adoptive parent of the primary offspring of Henry VII and her little girl Elizabeth, Arthur. Passing and Legacy In 1487, Elizabeth Woodville was associated with plotting against Henry VII, her child in-law, and her share was seized and she was sent to Bermondsey Abbey. She kicked the bucket there on June 8 or 9, 1492. She was covered in St. Georges Chapel in Windsor Castle close to her significant other. In 1503, James Tyrell was executed for the passings of the two sovereigns, children of Edward IV, and the case was that Richard III was capable. Some later students of history have pointed their fingers at Henry VI. In all actuality there isn't a certain proof of when, where, or by what hands the rulers kicked the bucket. In Fiction Elizabeth Woodvilles life has fit numerous anecdotal portrayals, however not frequently as the fundamental character. She may be, be that as it may, the principle character in the British arrangement, The White Queen. Elizabeth Woodville is Queen Elizabeth in Shakespeares Richard III. She and Richard are delineated as severe adversaries, and Margaret curses Elizabeth with having her significant other and kids murdered, as Margarets spouse and child were executed by Elizabeths husbands supporters. Richard can beguile Elizabeth into turning over her child and consenting to his union with her little girl. Sources Baldwin, David. Elizabeth Woodville: Mother of the Princes in the Tower. Gloucestershire: The History Press (2002). Print.Okerlund, Arlene N. Elizabeth of York: Queenship and Power. New York: Palgrave Macmillan (2009). Print.

The Great Depression in The United States - Free Essay Example

The Great Depression was an era of pure despair and anguish for not only everyone in The United States of America but people throughout the world. It left a significant impact on men, women children and even minorities; The infamous dust bowl only added to the suffering. The great depression left a significant psychological impact on men and unemployment. Due to the sheer amount of stress and knowing that they could no longer serve their purpose ( to provide for their families) because of the struggling economy of the US, men turned to suicide. In 1932 the national suicide rate was increased to 17.4 In a letter to President Roosevelt a young boy wrote: My father hasnt worked for 5 months He went plenty times to relief, he filled out application. They wont give us anything.1 He also stated : My father he staying home. All the time hes crying because he cant find work. I told him why are you crying daddy, and daddy said why shouldnt I cry when there is nothing in the house.2 Furthermore, women and children were forced to experience the harsh realities of The Great Depression. Because of the obvious lack of money families could not support themselves with enough food, or clothing. This led to the dramatic increase in women in the workforce as they began to find jobs such as nurses, clerks and other jobs in the service field. This sudden change in lifestyle was a huge deal because by societies standards women should be stay-at-home moms. The idea of a woman working was looked down apon by many. However women joining the workforce was only the beggining of the end of discrimination. During the first half of the Great Depression thousands of children were not being educated due to the immense closing of schools throughout the nation.The National Education Association estimated that by 1934 rural poverty had closed more than 20,000 schools. Therefore children were forced to try to enter the work force to help provide for themselves aswell as their families.

The Challenges of the “Real” and Depth in Maus Essay

The Postmodernist movement begun after World War II in which, high and low culture are questionable in the view of society and Art. The postmodernist movement in literature creates a new set of ideals for fiction, such as the metafiction, the fable like representation in novels, the pastiche, irony, and satire. Fredric Jameson speaks about the movement and its theory in his essay â€Å"Postmodernism and Consumer Society†. He questions postmodernism in society as it creates the new societal norm of popular culture. On the other hand, Jean Baudrillard analyzes the simulacra of postmodernism in â€Å"The Precession of Simulacra†. Baudrillard speaks of the â€Å"truth† and â€Å"reality† also as a questionable representation for the reader. Yet, both critics†¦show more content†¦The authoritative viewpoint symbolizes the reliable and the unreliable narrator, which shows the difference between the â€Å"truth† and the â€Å"false† (1558) in a postmodernist fiction. With this said, the true/reliable point of view in a postmodernist text is an â€Å"immense fragmentation and privatization of modern literature-its explosion into a host of a distinct private styles and mannerism-foreshadows deeper and more general tendencies in social life as a whole† (Jameson 1849). It is normal for a postmodern text to have a hidden viewpoint as it creates the complexity of the narrative, and portrays depth within the fiction. Art Spiegelman’s Maus II: And Here My Troubles Began† presents itself as having an authoritative point of view on page 25, with the split panels depicting the present and past. On the left side panel, we have the present illustrating Vladek and Art’s relationship and the retelling of Vladek’s journey of survival in the Holocaust. However, on the right side we have the depiction of the concentration camp through Vladek’s accounts (Spiegelman 25). The break of the panels sh ows the present relationship of father and son contrast to the loneliness of Vladek in the past during hard times. Erin McGlothlin expresses the importance of the break of panel through the aspect of authoritative viewpoint as a â€Å"†¦visual†¦to signify the abrupt chasm between the past and present (a young, emaciatedShow MoreRelatedFACEBOOK case study Essay11495 Words   |  46 Pageswhite Apple icons arrayed throughout the auditorium. These images very briefly reminded him of his mentor, the late Steve Jobs, who played a significant role in his professional development and his company’s success. Even some of Facebook’s current challenges were brought about by Jobs’ revolution of the mobile industry. Today, Zuckerberg would attempt to engage an audience with a new product in a manner similar to Jobs’ flashy introductions of new innovations. Zuckerberg opened with a review of Facebook’sRead MoreDuchess Of Malf Open Learn10864 Words   |  44 Pagesï » ¿John Webster, The Duchess of Malfi Introduction 3 Learning outcomes 3 Background 3 Description 4 Act 1: setting the scene 5 Courts ideal and real 5 Discussion 5 Description 8 Bosola the malcontent 8 Discussion 9 Marriage for love: family opposition 10 Discussion 10 Love and marriage: Antonio the steward 13 Discussion 14 Love and marriage: the Duchess 15 Description 16 Description 17 Discussion 19 Act 2: discovery 21 Ferdinand 21 Discussion 22 Conclusion 24 References 24 Further reading 25 Next

Genetic Engineering A New Era - 1800 Words

A new Era â€Å"Genetic Engineering† One day, working at a field harvesting vegetables, I saw the most horrifying creature in the world, which was a cricket with two heads, and I screamed â€Å"genetic engineering!† Genetic engineering is when scientist, researchers try to manipulate the genes of living creatures to create another creature. In addition, this is used to alter the traits of creatures, by combining more traits from other creatures. Basically, this is a way to benefit our society, but also to potentially worsen it with these genetically modified genes. Genetic engineering has been practiced for several years, and still is being practiced, not just with food, but also with animals, and soon with humans. It is changing our views, and making us to think we can be gods, and also we are changing the food chain by altering vegetables and fruits. Animals and plants are mutating from these horrible experiments, and can spread diseases among everyone in the world. A lthough supporters of genetic engineering say that the practice of altering genes can contribute too many cures to diseases that plagues humans and animals, it should not be legal in the United States because it is deteriorating the lives of many. One reason why genetic engineering should be illegal is because it is unsafe. Scientist and researchers are practicing these genetic engineering experiments which can lead to harmful consequences even death to humans. Plants are being used as a base of experiments to helpShow MoreRelatedEssay about Genetic Engineering: A Major Advancement for Mankind959 Words   |  4 PagesAsimov once said, The advancement of Genetic Engineering makes it quite conceivable that we will design our own evolutionary progress.† Scientists have always thought about new ways to progress through technology in our era, and in 1946, scientists discover that Genetic material from different viruses can be combined to form a new type of virus. 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Analysis of Sales Performance and Improvement Suggestions

Question: Describe about the Analysis of Sales Performance and Improvement Suggestions. Answer: Section 1: Company Performance Formula Used BEMC has organized a total of 200 trade fairs in the first half of 2016, earning a total profit of 85,126 AUD. The company has 4 sales representatives who help the company is bringing in customers and selling them stand space and also in selling tickets to visitors. In return, BEMC pays them for their efforts. BEMC saw a total of 141 customers; a few among them were repeat customers in the 200 trade fairs. Income sources for BEMC include the following - Organizing Exhibitor stand Organizing Exhibitor travel Organizing Exhibitor accommodation Organizing Exhibitor marketing material Organizing Exhibitor hospitality Commission on rent Revenue from sale of tickets Expenses for BEMC Fees paid for all activities related to organizing Wages and Commission paid to sales representatives Formula used Revenue sale of tickets = No. of tickets sold x 1.5 AUD Total Rent for a trade fair = Rent (per square meter) x Total Area (square meter) Commission received by BEMC (on space rent) = Commission % x Total Rent for a trade fair Wages paid to a sales representative = 60 AUD x Number of hours spent by the sales representative at work Commission given to a sales representative = Commission % x Commission received by BEMC (on space rent) Profit = Income - Expense Section 2: Performance of Trade Fairs Below graph shows the total gross profits earned by a particular category of trade fair. It can be seen that food trade fairs top the list while manufacturing trade fairs are the bottom of the list in terms of profits. Trade Fair Profit (AUD) Books 5658.8 Builders 4075.1 Clothing 13255.4 Computing 10319.6 Food 16118.1 Furniture 4604.2 Government 4080.4 HRM 4723.5 Manufacturing 1667.7 Sports 2900.6 Vehicles 2171.6 Wine 15552.5 Total 85127.5 If we plot the number of times a particular category of trade fair is organized by the company, then it can be seen that Food and wine trade fairs are the most number of times organized by the company in the half of year 2016 and hence the revenues are high from these categories. Thus we can calculate the profit earned by every trade fair for each category by dividing the profit earned with the number of trade fairs. From the graph below we can say that the company must focus on Books and government trade fairs as the company earns more profit from them compared to other trade fairs. Section 3: Sales Performance of Sales Representatives The table and chart below show the total profit earned by each of the representatives. It can be seen while Chris has brought the maximum profit for the company; Alex has brought the minimum profit. Sales Rep. Total Profit (AUD) Alex 11111.6 Chris 33978.1 Jane 12215.9 Luke 27821.9 Total 85127.5 If we plot the income earned by each sales representative, it has been found that Chris has the maximum income and Jane has the least income. The interesting fact is despite having a lower income, Jane has earned more profit than Alex. Income earned by each of the sales representatives for BEMC is shown below. Also if we classify the sales representative by the amount of time spent by each of them in the first half of the year 2016, it was found that Chris has spent maximum hours and hence has been able to generate more income while Jane has spent least number of hours and has lowest income. Despite having worked for least number of hours, Jane has been able to earn more profit than Alex. Thus it can be noted that Jane is more efficient than Alex. The maximum decrease will be for Chris from 33978 to 17758. While the least decrease will be for Alex from 11111 to 8825. Section 4: Profitable Customers The chart below shows the top 5 profitable customers for BEMC. It can be seen that onlyscotchco has earned the highest profit for BEMC in the first half of 2016. These customers are very important for the company and have together contributed to a total of 10% of the total gross profits for BEMC. The company must take proper measures to retain these customers and make more customers get added to the list by taking various measures and giving incentives on repeat sales. Section 5: Suggestions Should BEMC focus on any particular (a) customer(s) and (b) Trade Fair(s), in future, and why? The top five profitable customers of BEMC are kerplonk readit bottomsup magazine onlyscotchco. These 5 customers are repeat customers and have together contributed to a total of 10% of the total gross profits for BEMC. Among 12 different trade fairs, BEMC should be focusing on government, food, builders and books trade fairs. Although these trade fairs might not have given the highest total profits, these trade fairs have the highest average profits for BEMC. The chart below shows the average profits earned by the trade fairs. What are your recommendation regarding what other data should be collected to improve decision making for BEMC? Customer Expectations BEMC must know what is a customer expecting and should collect feedback from the customer to incorporate the same. This will help BEMC in having more number of repeat customers. Market rate for trade fairs BEMC must know if the fee they are charging is optimum. Since there must be competition in the market, it might be that BEMC is either charging too high and losing customers or BEMC is charging too less and thus earning less profits. III. What are your recommendation regarding record-keeping to improve the quality of data collection and management? Attendance Monitoring BEMC must ensure that the number of spent by its sales representatives is accurately monitored by some way. Any error in it can cause huge loss to the company. Centralized Data Data entry must be done by different departments and must be cross checked by other departments. For example, the number of tickets sold needs to be verified from the What changes should BEMC make regarding any currently employed Sales Representative(s), or to the fees paid to the Sales Representatives, and why? Performance Bonus As it can be observed that Chris has demonstrated excellent performance while Alexs performance has not been very good. BEMC should give targets to the sales representatives and should give them a bonus if they meet the targets. Sales Representatives should get a commission for selling each ticket. This will increase the total number of tickets sold thus bringing more profit to BEMC. Customer feedback The Company must also take in the feedback from the customers about the employees. This will help the company to incentivize the employees to take care of customers and improve customer satisfaction. The higher customer satisfaction will help in increasing the repeat sales and brand value of the company. References Levine, D.M., Berenson, M.L. and Stephan, D., 1999.Statistics for managers using Microsoft Excel(Vol. 660). Upper Saddle River, NJ: Prentice Hall. Kelley, T.J., 2002. Using Graphs and Visuals to Present Financial Information. Retrieved from https://home.xnet.com/~jkelley/Publications/Using_Graphs.pdf Levine, D.M., Berenson, M.L. and Stephan, D., 1999.Statistics for managers using Microsoft Excel(Vol. 660). Upper Saddle River, NJ: Prentice Hall. Jelen, B., Alexander, M. (2010).Pivot Table Data Crunching: Microsoft Excel 2010. Pearson Education. Gottfried, B. S. (2005).Spreadsheet Tools for Engineers using Excel (Mcgraw-Hill's Best--Basic Engineering Series and Tools). McGraw-Hill Science/Engineering/Math. Davenport, T. H., Prusak, L. (1998).Working knowledge: How organizations manage what they know. Harvard Business Press. Shone, A., Parry, B. (2004).Successful event management: a practical handbook. Cengage Learning EMEA. Solaris,J. (2007). How to start your own event management company. Retrieved from https://www.eventmanagerblog.com/how-to-start-your-own-event-management-company Robbins, N.B., 2012.Creating more effective graphs. Wiley.

Insurance Analysis in Kenya Essay Example

Insurance Analysis in Kenya Essay Introduction Insurance in Kenya is known to have been in existence for over sixty years now with the first insurance companies believed to have been owned by British insurers during the colonial times. The industry is governed by the Insurance Act and regulated by the Insurance Regulatory Authority. The Insurance Regulatory Authority (IRA) was created by the Insurance (Amendment) Act of 2006 and came into operation on 1st May 2007. The Authority was established with the mandate of regulating, supervising and developing the insurance industry. Before the establishment of IRA, these functions were performed by the Department of Insurance in the Ministry of Finance. (IRA 2010) As per AKI Insurance Industry Report for the year 2009, there were 44 licensed insurance companies, majority offering non-life insurance business only, nine of them life insurance business while fifteen were composite (both life and non life). There were 137 licensed insurance brokers, 21 medical insurance providers (MIP’s) and 3,076 insurance agents. Other licensed players included 106 investigators, 57 motor assessors, 18 loss adjusters, 2 claims settling agents, 5 risk managers and 26 insurance surveyors. The industry’s contribution to the country’s GDP is still low although there has been notable growth for the last seven years. The gross written premium by the industry was Kshs 64. 47 billion compared to Kshs 55. 19 billion in 2008, representing a growth of 16. 8 %. The gross written premium in non-life insurance was Kshs 43. 11 billion (2008: Kshs 36. 89 billion) while that from life insurance business was Kshs 21. 36 billion (2008: Kshs 18. 30). Non-life insurance premium grew by 16. 8 % while life insurance premium and contributions from deposit administration business grew by 16. %. The combined industry profit after taxation increased by 14. 4% to Kshs. 4. 29 billion compared to Kshs 3. 85 billion in 2008. In 2009 the industry paid Kshs. 20 billion for claims for general insurance business and as benefits to life policy holders. (AKI 2009) Penetration of insurance in the year 2009 was 2. 84% compared to 2. 63% in 2008. Life insurance recorded a penetration ratio o f 0. 94% (2008:0. 87%) while that of non-life insurance was 1. 90% (2008:1. 76%). Only half a million Kenyans, about 1% of the total population are said to have take up life insurance. We will write a custom essay sample on Insurance Analysis in Kenya specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Insurance Analysis in Kenya specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Insurance Analysis in Kenya specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Up to 80% of Kenyans have no insurance cover due to widespread poverty and a false belief that insurance covers are mainly for the rich. However, based on the recent industry statistics, there is an emerging trend that Kenyans are indeed sensitive to the need for protection against an uncertain risky future. According to Swiss Re (World Insurance Report2009), South Africa is the leading African country in the insurance industry, accounting for 90% of the total volume, followed by Morocco then Egypt. Growth in non life insurance business in Africa was sluggish at 0. 4%. The report pointed out that Africa produced only 1. 4% of the global premium volume in 2009. South Africa’s life insurance premium fell by 16%, premium Growth in Morocco remained flat at 0. 1%, while in Egypt premiums shrank by 5%. There are currently five major players in the insurance industry in Kenya. These include The Co-Operative Insurance Company of Kenya Ltd. (CIC), UAP Financial Services Ltd, APA, Jubil ee Insurance and Resolution Health East Africa. Majority of these insurers operate nationally with a few operating regionally. Some international insurers have entered the Kenyan market through mergers with already existing players. Two of the leading companies were formed through a merger between two existing insurance companies, for instance, APA was formed after a merger between Apollo and Pan-Africa General divisions. Others form partnerships with small insurance companies to cover non-traditional policies like political violence. Solutions need to be developed to address new risks. Insurers have finally recognized the growing needs of the Kenyan people. Agricultural insurance is one of the new policies designed for farmers located in the different parts of the country to shield them from financial loss caused by unfavourable weather conditions. The Cover is provided for livestock, specific crops and poultry losses. Payment of premiums is quick and easy for the farmers, premium payments are done through a specially designed mobile application and in the event of a loss, and farmers are paid through the same method. Medical insurance is divided into three segments, one health cover operated by employers, the second individual cover and the third coverage operated by the government targeting low income earners through the National Health Insurance Fund (NHIF). Health insurers have raised concern about clients who view cover value as expensive as opposed to the benefits. That’s why insurers are coming up with affordable schemes. Medical e-cards that users top up, similar to prepaid airtime scratch cards, any member of the family can use the e-card as long it has money. Due to poor health infrastructure in the country, rural hospitals have inadequate facilities and are understaffed, thereby making people to travel to major city for treatment; this has also contributed to the rise in health insurance cost. Many insurers have shied away from HIVAIDs insurance because of the risks involved. Travel cover is currently being offered by only two insurers, one of them has partnered with Kenya’s main airline company to provide a package that covers loss of luggage, flight delays, cancellation, medical emergency and personal liability. The premium cost is based on traveller’s destination and length of stay. Claims are made online or when the client returns from their trip. The cover can be acquired when buying a ticket or through travel agents. Higher learning has become very expensive both for local and overseas universities, forcing parents to borrow heavily from banks to pay university fees. Education policy is definitely necessary for most parents who want their kids to get good education. The industry is definitely on the growth stage and most insurers are strengthening their market share by positioning themselves as affordable insurance providers offering new products for the untapped regions such as younger and older people. Industry analysis PESTE Political Economic Social Technological Political Factors The political violence experienced in 2007 resulted in major losses for businesses and individuals mainly because current insurance companies were not offering cover for such risks. The unrest has made insurers quickly come up policies to cover these risks. Motor insurance is reported to have doubled in the last six months; the government through the Insurance Regulatory Board has increased the premiums in a move to counter fraud and fake claims known to have forced over ten motor insurance companies to shutdown due to losses incurred through claims. Economic Factors High tax imposed on life and health insurance has made policies to be expensive and affordable to a small percentage of the population. The insurance industry is pushing for tax deductible premiums paid on life and health insurance to be tax deductible from chargeable income up to 30 percent of the gross income. Income Tax Act Cap 470, Section 19(5) and (6) Poverty and unemployment are still the biggest challenges facing the industry. With no source of income for many youth and women, the last thing that this demographic prioritize is insurance. This makes it very hard for the growth and development of the insurance companies because of the low number of clients which represents the few employed people who in turn can be able to pay for the insurance policies provided by the insurance companies. This situation is further compounded by the rise of HIV and AIDS which adversely affects the working class that forms a critical target group for insurance services. The rising levels of poverty and high cost of living has reduced disposable income hence relegating insurance matters to the back burner. This is as a result of people first meeting their basic needs first before considering other expenses, which include insurance policies. Perhaps the government can relax some of the strict regulations present for private investors to encourage investment both locally and internationally. This may increase the number of the insurance companies in the country allowing more space for competition thus in the long run lowering the costs of insurance policies to the advantage of the consumers. High inflation rates has increased operation costs , raised the cost of living and therefore, made it difficult for the citizens to be able to afford insurance policies due to the current turbulent economic conditions that has led to an increase in policy prices. Fraud / Corruption largely affect the development of the insurance sector in Kenya. It has undermined the economic development of the country by generating considerable distortions and inefficiency. This makes the companies to constantly perform poorly and thus calls for the introduction of anti money laundering which helps to curb the vice. Social Factors In order to boost penetration of insurance in Kenya, vigorous awareness campaigns should be used to educate people on the importance of insurance. Policy covers should be packaged with the end-user in mind, for example selling agricultural insurance cover to non-farmers is useless. Product development should be flexible to allow the ever changing needs of the dynamic insurance industry. oIncrease in lifestyle diseases – oIlliteracy levels spread Insurance knowledge and risk management to clients looking to reduce losses, advice clients how to manage their finances and how they can help minimize risks oInadequate health facilities Cultural values – harambee culture oDemographic changes oNegative perception on insurance, bad publicity fraud, fake claims Technological Factors Mobile phone use has eased the communication between clients and the insurance companies in the sense that if any of the two parties want to contact the other, it becomes very simple. Increase use of the Internet has enabled customers to access information, submit claims and compare policies from different providers. Environment †¢ Climatic changes †¢ Emergence of informal settlements. Legal †¢ Lengthy legislation process. †¢ Corruption and fraud. †¢ Lack of structured compensation scheme. Porters 5 Competitive Forces Analysis 1. Rivalry among existing players. The insurance industry is becoming highly competitive. The difference between one insurance company and another is usually not that great. As a result, insurance has become more like a commodity an area in which the insurance company with the low cost structure, greater efficiency and better customer service will beat out competitors. Insurance companies also use higher investment returns and a variety of insurance investment products to try to lure in customers. In the long run, were likely to see more consolidation in the insurance industry. Larger companies prefer to take over or merge with other companies rather than spend the money to market and advertise to people. 2. Threat of New Entrants. Mergers and strategic partnerships are on the rise to introduce products with low premium rates. While the industry leaders have already positioned themselves there are still untapped areas such as the youth and the older generation. Government requires all insurers to maintain a solvency margin of about USD 12,476, or 5 percent of assets in excess of liabilities. This might prevent new players from entering the market because of the high margins required 3. . Availability of Substitutes. Since the existing products in the market are similar, consumers will look for an affordable product to suit their needs. Some policies have many substitutes others have few for instance motor insurance is offered by most of the insurer while health is offered by a selected few. Most large insurance companies offer similar suites of services. Wh ether it is auto, home, commercial, health or life insurance, chances are there are competitors that can offer similar services. In some areas of insurance, however, the availability of substitutes is few and far between. Companies focusing on niche areas usually have a competitive advantage, but this advantage depends entirely on the size of the niche and on whether there are any barriers preventing other firms from entering. 5. Bargaining Power of Buyers. Individuals looking for a good cover obviously have a lower bargaining power compared to corporate customers. 6. Power of Suppliers. Foreign investors are starting to have an interest in this industry. Since insurance is still growing, existing experts in the industry tend to hop from one company to another looking for better pay

Laissez-Faire Essays (2049 words) - Standard Oil, Free Essays

Laissez-Faire Essays (2049 words) - Standard Oil, Free Essays Laissez-Faire The American Civil War fades away. It now appears that a new social unrest has taken root in America. But the debate was to be fought in the economic world. The question was, how should the government interact with business? The issue splits into two main views, that of Laissez-faire, and that of General Welfare. Laissez-faire is a rather straight-forward philosophy. It can be best described by saying that the government should have absolutely no interaction within the business world. These thinkers trust that the governments sole purpose is to protect life and property, and that the role of government should end there. The tree of Laissez-faire has many branches, two of which are classical economics and Social Darwinism. Believers in classical economics base most of their philosophy on mercantilism and its effects. They have no doubt that government interaction with the business world is inept, and can only hurt economic growth. Social Darwinism was a popular belief. It grew from studies of Charles Darwin, and his publication, The Origin of Species. Charles Darwin argued that species had not been created, but had evolved. But most importantly to the philosophy of Social Darwinism, Darwin theorized that evolution takes place by survival of the fittest. It was that idea in s! urvival of the fittest that became the backbone for Social Darwinists. The Social Darwinists believed that the involvement of government in business interfered with the natural selection of those that were best suited to survive.(Lesson14 74) On the other side of the issue was the general welfare state. The philosophy of the general welfare state, called the Social Gospel, was advocated in part by Christians in the United States. They believed that individuality had gone too far and that it was necessary for government involvement. Increased urbanization and industrialization also led to the belief in the general welfare state. It was the opinion of these thinkers that laissez-faire was not the answer to the problems of economics.(Lesson14 74) Laissez-faire may have been a significant step in the evolution of economics to many people, but there were also many silent threats that it carried. Without government protection, big business can exploit the many people that make it work. Such exploitation could be brought about in low wages and poor working conditions, long working hours, and many others. Many believed that government protection was needed to insure fair competition and high standards of morality. In the 1860s oil became more and more essential as an everyday item. Its demand grew dramatically. The main use at that time for oil was kerosene. Kerosene was used in several ways, although its most popular use was in lamps. Crude oil needs to be refined to produce products such as Kerosene. Pennsylvania was the main location that oil refining was done in the 1860s, but times were changing. The Lake Shore Railroad helped Cleveland become one of the new centers for oil refining. It was obvious that the railroads were invaluable to the oil business. In the new refining city of Cleveland, Ohio, a new refining company was created. This company was the Standard Oil Company, owned primarily by John D. Rockefeller.(Lesson16 95) John D. Rockefeller is a legend of the business world. He started a relatively small oil refinery in Cleveland, Ohio in 1870. In just two years, it grew into an enormous monopoly, producing ninety percent of the nations refined oil (Chapter4 15). His business ethics have been hotly debated because of many apparent rebates and other schemes. The Standard Oil Companys success can be attributed to Rockefellers business aptitude. Aside from his great business qualities, the Standard Oil Companys success in the oil industry is because of the secret illegal rebates by the railroads. A rebate in the railroad business is a reduction in shipping fares in exchange for promised use of the railroads services. These rebates were brought about through the South Improvement Company, which was set up in 1872 (Lesson16 96). The South Improvement Company was designed with one mission, to destroy all competition to the Standard Oil Company, and other companies that were part of the South Improvement Company. It was started by several large corporations, including the Standard Oil Company. Rockefeller is reported to have met with other oil businesses and tell them that if they do not join the South Improvement Company, they will be wiped out of business due to the lower shipping rates given to the South Improvement Company (Lesson16 96). Eventually the public

War Against Terrorism Essay Example | Topics and Well Written Essays - 2500 words

War Against Terrorism - Essay Example It was an act that shocked not only American but also the whole world alike. This is because the effect of the terrorist act was felt all over the world. The growing wave of globalisation has led to more interdependence between nations in the world and there is no one nation that can presume to be living in isolation. Therefore insecurity in one state has translated to insecurity in the whole word. The September 11 attack dealt a major blow to the deteriorating security situation of the world. This paper will look at the war on terror that began immediately after the September 11 attack. It will look at various discourses of the war and the progress that has been made on the war. It will try to assess whether the war has been won or it has been lost. The war on terrorism which is also called war on terror is a common term that is use to refer various religious military, political, legal and economical actions that were initiated by the US government in responding to the September 11 attack. The war was started with an aim of preventing further events of terror and curbing the growing wave of terrorism groups in the world. It was also started with an aim of scattering terrorism groups like al-Qaeda which had carried out the September 11 attack. (Horn Berger, 2004) The terror was crafted in polices and military actions that were aimed at chaining or eliminating the radical Islam movement which also started carrying out terrorism activities in other parts of the world. It necessitated the use of military action in order to drive out terrorism groups from their stronghold in Afghanistan and in other areas like Iraq. However the war on terror has remained a controversial issue even up to date and the pessimist argue that it has achieved nothing rather than making the terror groups more radical and more prepared to carry out further acts of terror. While there are those who believe that the war has help to curb terrorist activities in the world, there are others who think that the war on terror may take a long time to be won. This is because there are still various concerns about the war that continue to show the ineffectiveness in attaining its initial target of eliminating terror groups from the world. The US which has been the main crusader of the war has been accused for waging a unilateral primitive war which is not justified. It has also been accused of violation of human rights on the course of the war. For example the opening up of Guatanamo Bay has been one of the thorny issues in the world as far as the war on terror is concerned. Guatanamo Bay though opened as an interrogation centre has been turned out to be a torture den where some suspects have been held for more than five years without facing any justice. The war on terror has also been shown to be a violation of international law. As a citizen of the international community, the US and its allies have been accused of undermining the rule of law in the international community and waging the war on sovereign countries which have not been justified by the international community. In the presence of internal community and the UN which is supposed to have played a major role in arbitration of the conflict and the terror groups, the US and its allies were accused of ignoring the mandate that has been given to the international

Reflection Essay Example | Topics and Well Written Essays - 500 words - 36

Reflection - Essay Example sense of developing the human capital of a leader’s subjects, most of the internal responsibilities of change become left with the leader alone to do, making it impossible for him to fit in well the tasks at hand. Another fault that was identified with the leader was that he did not value the need to give feedback to his subjects. In often cases, this leader would implement a plan or take a decision without letting the subjects under him know the outcome or results of such programs. Due to these faults, there was generally lack of cooperation on the part of subjects under the leader. I suggest that there should be a special meeting to put opinions for the development of various fields in this school. A development plan for the leadership of the school should therefore be generally focused on the need to bringing about a change in the leadership style used by the leader of the school. By change in leadership style, an advocacy is being made for the introduction of a democratic leadership style in which the leader learns to share the task of decision making with all other subordinates and subjects. The meeting should therefore address the assignment of roles to other members of staff so that the leader will not be left to do all things by himself. Secondly, the plan should clearly outline various ways by which the human capital of the staff is going to be developed. Specifically, there should be skills development and training for the staff to make them highly effective in their assigned roles. Finally, there should be a mechanism of evaluating and assessing the p erformances and outputs of the staff in accordance with the roles that are given to them. This way, it will be possible for the staff to identify their shortfalls and how these can be empowered for growth. My future job is the principle of school, so Im I developing myself by reading about leadership in the fields of education. This means that learning and knowledge acquisition have been an important

Swot Analysis Essay Example for Free

Swot Analysis Essay SWOT Analysis is a famous tool to analysis overall strategic position of the business and environment. Besides, people used SWOT Analysis to identify their strategies and create a specific business model that best aligns all the resources and capabilities to requirement to environment which the firm operates. SWOT has divided into two, which is internal factors (S, W)that firm have some to measure it, meanwhile, external factors(O, T) is something not control by us. Strengths are qualities that enable company to achieve their mission; we can observe several strengths from Citibank. Citibank is a global network company by almost seven of the top ten banks in the world and considered as the market share leadership in world. Citibank has experienced to emerge into many foreign markets, although they had not always been a world- class success story. In addition, Citibank is an innovative company who always come out with some ‘new’ services to customer. By open a multinational account services, Citibank has gained the confidence from Japanese consumers. The strong focus on technology and innovative financial services help Citibank to won many awards. Citibank has a good training and development for their employee too. There is always a mentor to guide their employee progress. Hence, Citibank people are great demand from other banks. On the other hand, Citibank do have some weaknesses that may influence Citibank success and growth. They face some conflicts came from bad management and coordination. Citibank merged with Citicorp and Travelers group, there is a report of differences and conflict between two co-CEO, John Reed and Sanford Weill. This problem arises due to different cultures of two organizations. There may lead some communication problems between them, which by language and cultural barriers. External Factors has opportunity and threat, which is not under company control. Opportunity of Citibank is they have offered retail banking services. Citibank has launched their strategy of localized commitment, to employ 95% local employee in Japan. By implement this strategy, Citibank has become very popular by government. Citibank has many opportunities to expand to other foreign countries by implement the multinational account. It will win consumer heart and helps Citibank to become a first enter foreign market more successful. Citibank certainly have threat, the main threat of Citibank is competitor. Citibank’s major competitors include domestic and foreign competitors.  Examples of domestic company are Bank of Tokyo- Mitsubisi and Sanwa Bank. Foreign company are HSBC and Deutche Bank. But Citibank has many competitive advantages which are strong brand equity, innovation a nd localized high employees. With all these competitive advantages, Citibank has much percentage to win among so many competitors.

Joachim von Ribbentrops Memoir :: essays research papers

In his prison cell at Nuremberg, Hitler's foreign minister, Joachim von Ribbentrop, wrote a brief memoir in the course of which he explored the reasons for Germany's defeat. He picked out three factors that he thought were critical: the unexpected 'power of resistance' of the Red Army; the vast supply of American armaments; and the success of Allied air power. This last was Hitler's explanation too. When Ribbentrop spoke with him a week before the suicide in the bunker, Hitler told him that, 'the real military cause of defeat' was the failure of the German Air Force. 'For the Allies in World War Two, the defeat of Germany was their priority.' For all his many failings Ribbentrop was closer to the truth than he might have realised. For the Allies in World War Two, the defeat of Germany was their priority. Italy and Japan never posed the same kind of threat as the European superpower they fought alongside. Their defeat, costly though it was, became irresistible. The key to ending the world crisis was the defeat of Hitler's Germany. This outcome was not pre-ordained, as is so often suggested, once the British Empire was joined by the USSR and the USA in 1941. The Allies had to mobilise and utilise their large resources effectively on the battlefield and in the air. This outcome could not be taken for granted. British forces were close to defeat everywhere in 1942. The American economy was a peacetime economy, apparently unprepared for the colossal demands of total war. The Soviet system was all but shattered in 1941, two-thirds of its heavy industrial capacity captured and its vast air and tank armies destroyed. This was a war, Ribbentrop ruefully concluded, that 'Germany could have won'. Soviet resistance was in some ways the most surprising outcome. The German attackers believed that Soviet Communism was a corrupt and primitive system that would collapse, in Goebbels' words 'like a pack of cards'. The evidence of how poorly the Red Army fought in 1941 confirmed these expectations. More than five million Soviet soldiers were captured or killed in six months; they fought with astonishing bravery, but at every level of combat were out-classed by troops that were better armed, better trained and better led.

Adidas

The company Is the Indian subsidiary of Dallas Group. Although Rebook Is also owned by ideas Group, ideas India Marketing only markets and distributes ideas products in India. 0 The company's core business is mainly footwear. Nonetheless, the company also has presence in clothing products such as men's and women's tops, hosiery and non-apparel products, such as sports equipment. D In India, the ideas and Rebook brands are handled by two different companies. Dallas India Marketing (ideas India) handles only the ideas brand in India, and that includes aids sportswear, casual wear as well as non-apparel products. 0 The company has a national presence and is present in all major cities as well as many smaller towns. C] The company distributes Its products both through Its Ebbs (exclusive brand outlets) as well as through independent footwear retailers across the country. ideas (I-J) Ltd Background Dallas Group was founded In 1948 In Germany, and Dallas (K) Ltd Is a subsidiary of ideas GA G.O In 1995 ideas went public and became available for stock market trading on the Frankfurt and Paris Stock Exchanges. Olin 2006 ideas acquired a ajar sportswear competitor, Rebook, which greatly increased its share. The company benefited from this acquisition by Increasing Its brand Identity and offering a wider range of products to both consumers and athletes. D In November 2011 ideas discussed acquiring Five Ten, a leading brand in outdoor and action sports apparel.The acquisition was later approved, and it purchased Five Ten for US$25 million, as the company plans on Increasing Its presence within outdoor clothing D In 2012 Dallas owned three sportswear brands, Dallas, Rebook and Tailored, with the latter leading in golf apparel and golf equipment. C] In 2010 ideas Group introduced a five-year strategic business plan called â€Å"Route 201 5†, which aims to grow the business of the entire company to turnover of ?17 billion and operating margins of 11% by 2015.The group h as an International presence In markets across the world, including the US, South America, Asia and Europe. ideas (India) Competitive Positioning ideas India ranks seventh in apparel and third in footwear. In men's outerwear (excel Jeans), overall It ranks 17th. The company's strength In sports footwear helps It maintain its leadership in footwear overall, where it had a 3% value share in 2012. In addition, the ideas brand is available across India either from its Ebbs (exclusive brand outlets) or multiplicand outlets. The company has a wide portfolio ranging from sportswear to casual wear to accessories and a few beauty and personal care products such as deodorants, as well. Nonetheless, the bulk of the company sales were still coming from footwear during the review period. D The company had over 1 OFF another 50 in 2012. The com any is sponsoring various sports events other than cricket to grab more market share and to become a predominant player in sportswear. The company also pl ans various advertising campaigns for different sports to promote its related sportswear.The company is also launching new designs of footwear in the coming months of 2013. The company has positioned itself as a premium brand. This has helped it to increase its presence in smaller cities where middle-class households are increasingly aspiring to wear premium brands. Introduction ideas Group was founded in 1948 in Germany, and ideas (I-J) Ltd is a subsidiary of ideas GAG. In 1995 ideas went public and became available for stock market trading on the Frankfurt and Paris Stock Exchanges. In 2006 ideas acquired a major sportswear competitor, Rebook, which greatly increased its share.The company benefited from this acquisition by increasing its brand identity and offering a wider range of products to both consumers and athletes. In November 2011 ideas discussed acquiring Five Ten, a leading brand in outdoor and action sports apparel. The acquisition was later approved, and it purchased F ive Ten for IIS$25 million, as the company plans on increasing its presence within outdoor clothing. In 2012 ideas owned three sportswear brands, ideas, Rebook and Tailored, with the latter eating in golf apparel and golf equipment.In 2013 it tried to create a social newsroom that is reactive to key moments in football games by producing Vine clips, tactical tweets and Faceable posts, as it prepares for a social media battle with Nikkei at the 2014 World Cup. Strategy Difference: I-J Strategy: The company has decided to endorse high profile tennis player Andy Murray after his Windblown success instead of high profile footballers like David Beckman and Lionel Mimesis who they endorsed previously.It now relies on witty marketing to all-in highly publicized marketing technique. It has chosen to take greater control of its retail operations. It has also planned to reach to the customers on the internet through tactical tweets rather than regular advertisements. India Strategy: It plans to sponsor sports teams other than cricket in India so that it can capture ore market share and is targeting the middle class buyers as they aspire to buy more of premium branded sports products.More marketing is planned to increase product awareness in India. It has planned to increase the number of Ebbs (Exclusive Brand Outlets) by 50 so that it can have a larger footprint to increase market share with increased focus on metro cities. It also has tie-ups with e-retailing giants like snapped. Com, flippant. Com, Gabon. Com, mantra. Com etc since these platforms offer products at much lesser prices and the buying population is slowly shifting towards this side. Adidas Porter’s five forces for Adidas 1. Analysis framework and market structure * High barrier to enter this field. The sports shoes industry of the USA are made by those brand company, these brand company will have advantage with advertisement, import, sales network and product development. But most importantly, they set up an obstruct for other companies with their product character and loyalty of the customer. * Other shoes are not suitable for sports, so there is no substitute for sports shoes company. Customer, they really care about the price of the sportswear, and more sensitive for fashion, but there is no negative effect for the profit rate of the company. As we can see, if less profit, the product at development country will be less to compensate for the loss. And on the other hand, most companies are success with the difference of their product which will make customer to get to know their product and prevent to associate with other companies. Supplier power. Almost the sports shoes companies are equal with their input, especially after the the outsourcing trend which is launch by Nike, over 90% of the product are made in those developing countries such as China and Vietnam, who has lower salary and high labor force. The marketing strategy of Adidas This is two of the strategy for Adidas, and the other is research.They became one of the greatest sports company in 1997 after acquired the Salomen group, these two companies will help each other to coordinate with the product and region, because Salomen group are very strong in Japan and North America, it will help Adidas to increase the market share in USA. And another important thing is they always use sports star as their spokesperson such as David Beckham and Kobe Bryant.They also become the sponsor of many sports events such as UEFA championsleague and Olympic Games. The other core strategy is research, Adidas has established a new group for technical innovation to make at least one big innovation for customer every year. They introduced their Mass customization system to public in 2003, this system will custom the different shoes for different customer with different foot condition and personal preference. This are make Adidas to become the leader of the area. Adidas Porter’s five forces for Adidas 1. Analysis framework and market structure * High barrier to enter this field. The sports shoes industry of the USA are made by those brand company, these brand company will have advantage with advertisement, import, sales network and product development. But most importantly, they set up an obstruct for other companies with their product character and loyalty of the customer. * Other shoes are not suitable for sports, so there is no substitute for sports shoes company. Customer, they really care about the price of the sportswear, and more sensitive for fashion, but there is no negative effect for the profit rate of the company. As we can see, if less profit, the product at development country will be less to compensate for the loss. And on the other hand, most companies are success with the difference of their product which will make customer to get to know their product and prevent to associate with other companies. Supplier power. Almost the sports shoes companies are equal with their input, especially after the the outsourcing trend which is launch by Nike, over 90% of the product are made in those developing countries such as China and Vietnam, who has lower salary and high labor force. The marketing strategy of Adidas This is two of the strategy for Adidas, and the other is research.They became one of the greatest sports company in 1997 after acquired the Salomen group, these two companies will help each other to coordinate with the product and region, because Salomen group are very strong in Japan and North America, it will help Adidas to increase the market share in USA. And another important thing is they always use sports star as their spokesperson such as David Beckham and Kobe Bryant.They also become the sponsor of many sports events such as UEFA championsleague and Olympic Games. The other core strategy is research, Adidas has established a new group for technical innovation to make at least one big innovation for customer every year. They introduced their Mass customization system to public in 2003, this system will custom the different shoes for different customer with different foot condition and personal preference. This are make Adidas to become the leader of the area.

An Article About A Local Non Profit Agency Doubling The...

INTRODUCTION I recently read an article about a local non-profit agency doubling the value of SNAP (Supplemental Nutrition Assistance Program) benefits when used at the local farmers’ market. One dollar of SNAP benefits would allow a participant to receive two dollars’ worth of items from the farmers market. The purpose of the non-profit doubling the value was to make fresh, local, healthy choices available for a reasonable value to SNAP recipients. Week after week as I visited the farmers market and asked how the program was going, the market manager said they had a very low participation rate from the SNAP recipients. The benefits of SNAP are issued through an EBT (Electronic Balance Transfer) card with a specific dollar amount added to the card. The benefits can be used for food at grocery stores. Technological advances have allowed for the EBT card to be used through a wireless system at many farmers’ markets. Local farmers in many communities have embraced this program because it increases their sales. SNAP participants benefit by the availability of locally grown, healthy choices of fresh fruits and vegetables. The SNAP participants can benefit even more if their community offers incentives to shop at the market. Researchers have begun to conduct studies on the correlation of healthy food options, local foods, federally funded food benefits and farmers’ markets. Recently, the government implemented dietary guidelines to improve nutritional quality of food;