Wednesday, September 2, 2020

The Use of Information Technology In the Delivery of Hospitality Essay

The Use of Information Technology In the Delivery of Hospitality Services - Essay Example Effect of Information Technology on Hospitality Firms Without an uncertainty, in the previous hardly any years from engaging guests or visitors and making menus to checking staff individuals, data innovation has essentially changed and modernized the manner in which the accommodation area works right now (Pandey, 2010). Previously, the accommodation firms have utilized cards, genuinely, or administrative work at the front work area to keep up a correspondence with old and existing clients. In this situation, neighborliness firms were generally at the sympathy of the necessities of visitors to arrive, just as on their own endeavors and staff to be there for potential floods or broadened inadequacies of tenure. Then again, without IT upheld instruments and applications neighborliness firms were confronting genuine business issues. In their article, (Nikolis, 2008) layout an assortment of noteworthy zones of the cordiality firms where IT devices and applications are being utilized to of fer administrations. For example, one of the fundamental reasons that IT has ended up being basic is its supportiveness for the charging area of the neighborliness firms, which has been altogether improved with its development. Truth be told, manual information section and conventional paper-based was moderate, tedious and ineffective, and it didn't offer successful help in letting the neighborliness firm realize what is the current status of their firm. Then again, so as to manage these issues the progressions of IT as cutting edge record remembering frameworks keep a lodging proprietor to stay up with the latest with what they have with great beauty accessible, how much speculation it will require some investment it will take (Nikolis, 2008). Also, so as to utilize... This article focuses on that data innovation is assuming a noteworthy job in different social statuses. Our lives are constantly encircled by the data advances. Seeing the ever-expanding significance of data advances friendliness industry has begun utilizing data advances in various structures. This paper has introduced a definite examination of a portion of the significant employments of data innovations in the cordiality business. This paper has summed up the perspectives of different scientists. At the present, the Internet is assuming a critical job in the friendliness business. Most of lodgings is receiving this device for showcasing reason. Numerous lodgings utilize their sites to speak with their clients and get their criticism. The data innovation has additionally helped the neighborliness firms to robotize their manual or conventional business forms. This paper has likewise talked about probably the most recent advances which can be embraced by inns so as to get a serious edge over different lodgings and get the consideration of more clients. In any case, it relies upon an association how adequately it utilizes data innovation. A cordiality firm should remember the enthusiasm of their clients and offer offices based on their inclinations. The utilization of the data innovation has offered a great deal of advantages and open doors for the friendliness business.

Saturday, August 22, 2020

Bless Me Ultima Book Report Essay -- essays research papers

Book Report: Favor Me, Ultima Title of Work: Bless Me Ultima Writer and Date Written: Rudolfo Anaya 1972 Nation of Author: New Mexico, USA Characters: Ultima-An old Curandera who comes to go through her last days with Antonio and his family. She is Tony’s guide and causes him to locate the correct way for his life.  â â â â â â â â â Antonio Marez-A little youngster who is conflicted between his folks: a Marez and a Luna. In any case, with the assistance of Ultima, he finds his own fate. He yearns for information: he is a doodads kid, an exceptional understudy, and a scrutinizing admirer.  â â â â â â â â â Maria Luna - Antonio’s mother. A caring lady who’s one dream is to see her most youthful child become a cleric. She is fixated on his training and pushes him to find out about the way of life of her family, the Lunas.  â â â â â â â â â Gabriel Marez-Antonio’s father. A glad man, a lighthearted farmer on the fields who will in general push his child away from his mother’s defensive arms. He is frequently discouraged in light of the fact that he surrendered his way of life for his significant other. His fantasy in to move to California.           Lupito-A man turned distraught by the happenings of the war who executes the sherriff of the town without a second thought. It is his blood that first debases the stream. The memory of his passing remains with Tony all through the novel and makes him consider the contrast among great and malice and pardoning.  â â â â â â â â â Narciso-A fair man who attempts to shield Ultima from hurt. Due to the loss of his young spouse, Narciso starts to drink and is known as the town alcoholic. Through his nursery, Narciso makes enchantment by developing wonderful blossoms and plants. He is later slaughtered by Tenorio without a second thought while attempting to caution Ultima of mischief and is covered as the town alcoholic rather than the legend that he is.  â â â â â â â â â Leon, Andrew, and Eugene-Tony’s siblings. The monsters in his fantasy. They head out to battle the War and return developed men with their own fantasies and convictions. The definitely break the core of their glad dad by going out all alone and not helping him satisfy his fantasy about moving to California.  â â â â â â &n... ...ment in which the story happens. His ellaborate portrayal of the llano shows you the excellence of Spanish America and causes you to comprehend the fretful culture of the vaqueros who meander across it. Additionally, Anaya gives you a point by point depiction of El Puerto. The town wherein the Lunas live. The symbolism in this portrayal additionally encourages you to comprehend the way of life of the ranchers, the quiet and calm individuals who plant their harvests by the light of the moon and live in harmony. Symbolism assumes and significant job in this novel on the grounds that without it, certain viewpoints, for example, the purpose of perspectives on both the Lunas and the Marez faimy, could never be comprehended . Criticalness of Title of Work: The title of the novel: Bless Me, Ultima shows the force and information on Ultima. Toward the finish of the story, Antonio says, â€Å"Bless me, Ultima† (260). With these words you locate the significance of the title. Author’s Techniques: Rudolfo Anaya utilizes numerous Spanish expressions in this book. The explanation behind this is to show the way of life of the characters in the novel. Additionally he utilizes symbolism to clarify the magnificence of the llano the Spanish America. By utilizing both these strategies in his composition, Anaya bring s the genuine culture of

Friday, August 21, 2020

Biography of Elizabeth Woodville, Queen of England

Life story of Elizabeth Woodville, Queen of England Elizabeth Woodville (1437â€June 7 or 8, 1492, and referred to differently as Lady Gray, Elizabeth Gray, and Elizabeth Wydevill) was the normal person spouse of Edward IV, who had a keyâ role in the War of the Roses and in the progression fight between the Plantagenets and Tudors. She is most popular today as a character in Shakespeares Richard III (as Queen Elizabeth) and the title character in the 2013 TV series The White Queen. Quick Facts: Elizabeth Woodville Known For: An everyday person who was bound to become wife of Edward IV, mother of Edward V, sister-in-law of Richard III, relative of Henry VII and grandma of Henry VIIIBorn: About 1837 in Grafton, provincial NorthamptonshireParents: Jacquetta, Duchess of Bedford and Sir Richard WoodvilleDied: June 7 or 8, 1492.Spouse(s): Sir John Gray (ca. 1450â€1461); Edward IV (1464â€1483)Children: Two with John Gray (Thomas Gray (Marquess of Dorset) and Richard Gray) and 10 with Edward IV (Elizabeth of York who wedded Henry VII; Mary; Cecily; Edward V; Margaret; Richard; Anne who wedded Thomas Howard, Earl of Surrey); George; Catherine who wedded William Courtney, Earl of Devon; and Bridget. The two rulers in the pinnacle were Richard and Edward V Early Life Elizabeth Woodville was likely conceived at Grafton in country Northamptonshire, England, around 1437, the oldest of the 12 offspring of Richard Woodville and Jacquetta de Luxembourg. Elizabeths mother Jacquetta was the little girl of a Countâ and a relative of Simon de Montfort and his significant other Eleanor, the little girl of Englands King John. Jacquetta was the well off and childless widow of the Duke of Bedford, sibling of Henry V, when she wedded Sir Richard Woodville. Her sister-in-law Catherine of Valois additionally wedded a man of lower station after she was bereaved. Two ages later, Catherines grandson Henry Tudor wedded Jacquettas granddaughter, Elizabeth of York. Jacquettas second spouse and Elizabeths father was the less aristocratic province knight Sir Richard Woodville. At 7 years old, Elizabeth was sent to another landed family unit (a custom of the period was to exchange kids with the goal that they would have social contacts later on), presumably Sir Edward Gray and his better half Elizabeth, Lady Ferrers. There, she had formal exercises in perusing, writing (in English, French, and Latin), and an establishing in law and arithmetic. The Woodville family was well off when Elizabeth was conceived, however as the Hundred Years War slowed down and the Wars of the Roses strife started, the familys funds became perplexed, and thus, Elizabeth wedded John Gray (seventh Baron Ferrers of Groby) in 1452 when she was around 14 years old. The as of late knighted Gray was killed at the Second Battle of St. Albans in 1461, battling for the Lancastrian side in the Wars of the Roses. Elizabeth appealed to Lord Hastings, Edwards uncle, in a contention over land with her relative. She organized a marriage between one of her children and one of Hastings little girls. Parentage Eleanor of Aquitaine, mother of King John of England, was the eighth distant grandma of Elizabeth Woodville through her mom Jacquetta. Her spouse Edward IV and child in-law Henry VII were, obviously, additionally relatives of Eleanor of Aquitaine. Elizabeth Woodville  Jacquetta of Luxembourgâ Margherita del Balzo Sueva Orsini Nicola Orsini Roberto Orsini Anastasia de Montfort Guy de Montfort Eleanor Plantagenet John of England Eleanor of Aquitaine Meeting and Marriage with Edward IV How Elizabeth met Edward isn't known for certain, however an early legend makes them request him by holding up with her children underneath an oak tree. Another story coursed that she was a sorceress who entranced him, yet she may have essentially known him from court. Legend makes them give Edward, a known womanizer, a final proposal that they must be hitched or she would not submit to his advances. On May 1, 1464, Elizabeth and Edward wedded furtively. Edwards mother, Cecily Neville, Duchess of York, and Cecilys nephew, the Earl of Warwick who had been a partner of Edward IV in winning the crown, had been masterminding a reasonable marriage for Edward with the French lord. At the point when Warwick got some answers concerning Edwards union with Elizabeth Woodville, Warwick betrayed Edward and reestablished Henry VI quickly to control. Warwick was slaughtered fighting as were Henry and his child, and Edward came back to control. Elizabeth Woodville was delegated Queen in Westminster Abbey on May 26, 1465; both of her folks were available for the function. Elizabeth and Edward had three children and six little girls Elizabeth of York who wedded Henry VII; Mary; Cecily; Edward V, quickly King of England (not delegated); Margaret; Richard, Duke of York; Anne who wedded Thomas Howard, Earl of Surrey; George, Duke of Bedford; Catherine who wedded William Courtney, Earl of Devon; and Bridget. Elizabeth additionally had two children by her first spouse Thomas Gray, the Marquis of Dorset and Richard Gray. One was a precursor of the doomed Lady Jane Gray. Family Ambitions Her broad and, apparently, goal-oriented family was supported vigorously after Edward took the position of royalty. Her oldest child from her first marriage, Thomas Gray, was made Marquis Dorset in 1475. Elizabeth advanced the fortunes and headway of her family members, even at the expense of her prominence with the nobles. In one of the most outrageous occurrences, Elizabeth may have been behind the marriage of her sibling, 19 years of age, to the widowed Katherine Neville,â the affluent Duchess of Norfolk, 80 years of age. However, the getting a handle on notoriety was upgraded or made firstâ by Warwick in 1469 and later by Richard III, who had theirâ own explanations behind needing Elizabeths and her familys notorieties to be decreased. Among her different exercises, Elizabeth proceeded with her antecedents backing of Queens College. Widowhood At the point when Edward IV passed on unexpectedly on April 9, 1483, Elizabeths fortunes suddenly changed. Her spouses sibling Richard of Gloucester was selected Lord Protector since Edwards oldest child Edward Vâ was a minor. Richard moved rapidly to hold onto influence, guaranteeing obviously with the help of his mom Cecily Neville-that the offspring of Elizabeth and Edward were ill-conceived on the grounds that Edward had been already officially pledged to another person. Elizabeths brother by marriage Richard accepting the position of authority as Richard III, detaining Edward V (never delegated) and afterward his more youthful sibling, Richard. Elizabeth took asylum. Richard III at that point requested that Elizabeth additionally turn over care of her girls, and she went along. Richard endeavored to wed first his child, at that point himself, to Edward and Elizabeths most established little girl, known as Elizabeth of York, planning to make his case to the position of royalty increasingly strong. Elizabeths children by John Gray participated in the fight to oust Richard. One child, Richard Grey,â was decapitated by King Richardsâ forces; Thomas joined Henry Tudors powers. Mother of a Queen After Henry Tudor vanquished Richard III at Bosworth Field and was delegated Henry VII, he wedded Elizabeth of York-a marriage organized with the help of Elizabeth Woodville and furthermore of Henrys mother, Margaret Beaufort. The marriage occurred in January 1486, joining the groups toward the finish of the Wars of the Rosesâ and making the case to the honored position increasingly sure for the beneficiaries of Henry VII and Elizabeth of York. Rulers in the Tower The destiny of the two children of Elizabeth Woodville and Edward IV, the Princes in the Tower, isn't sure. That Richard detained them in the Tower is known. That Elizabeth attempted to organize the marriage of her girl to Henry Tudor may imply that she knew, or if nothing else suspected, that the sovereigns were at that point dead. Richard III is for the most part accepted to have been answerable for expelling the potential inquirers to the position of authority, yet some hypothesize that Henry VII was dependable. Some have even proposed Elizabeth Woodville was complicit. Henry VII re-declared the authenticity of the marriage of Elizabeth Woodville and Edward IV. Elizabeth was the adoptive parent of the primary offspring of Henry VII and her little girl Elizabeth, Arthur. Passing and Legacy In 1487, Elizabeth Woodville was associated with plotting against Henry VII, her child in-law, and her share was seized and she was sent to Bermondsey Abbey. She kicked the bucket there on June 8 or 9, 1492. She was covered in St. Georges Chapel in Windsor Castle close to her significant other. In 1503, James Tyrell was executed for the passings of the two sovereigns, children of Edward IV, and the case was that Richard III was capable. Some later students of history have pointed their fingers at Henry VI. In all actuality there isn't a certain proof of when, where, or by what hands the rulers kicked the bucket. In Fiction Elizabeth Woodvilles life has fit numerous anecdotal portrayals, however not frequently as the fundamental character. She may be, be that as it may, the principle character in the British arrangement, The White Queen. Elizabeth Woodville is Queen Elizabeth in Shakespeares Richard III. She and Richard are delineated as severe adversaries, and Margaret curses Elizabeth with having her significant other and kids murdered, as Margarets spouse and child were executed by Elizabeths husbands supporters. Richard can beguile Elizabeth into turning over her child and consenting to his union with her little girl. Sources Baldwin, David. Elizabeth Woodville: Mother of the Princes in the Tower. Gloucestershire: The History Press (2002). Print.Okerlund, Arlene N. Elizabeth of York: Queenship and Power. New York: Palgrave Macmillan (2009). Print.

Friday, June 5, 2020

The Great Depression in The United States - Free Essay Example

The Great Depression was an era of pure despair and anguish for not only everyone in The United States of America but people throughout the world. It left a significant impact on men, women children and even minorities; The infamous dust bowl only added to the suffering. The great depression left a significant psychological impact on men and unemployment. Due to the sheer amount of stress and knowing that they could no longer serve their purpose ( to provide for their families) because of the struggling economy of the US, men turned to suicide. In 1932 the national suicide rate was increased to 17.4 In a letter to President Roosevelt a young boy wrote: My father hasnt worked for 5 months He went plenty times to relief, he filled out application. They wont give us anything.1 He also stated : My father he staying home. All the time hes crying because he cant find work. I told him why are you crying daddy, and daddy said why shouldnt I cry when there is nothing in the house.2 Furthermore, women and children were forced to experience the harsh realities of The Great Depression. Because of the obvious lack of money families could not support themselves with enough food, or clothing. This led to the dramatic increase in women in the workforce as they began to find jobs such as nurses, clerks and other jobs in the service field. This sudden change in lifestyle was a huge deal because by societies standards women should be stay-at-home moms. The idea of a woman working was looked down apon by many. However women joining the workforce was only the beggining of the end of discrimination. During the first half of the Great Depression thousands of children were not being educated due to the immense closing of schools throughout the nation.The National Education Association estimated that by 1934 rural poverty had closed more than 20,000 schools. Therefore children were forced to try to enter the work force to help provide for themselves aswell as their families.

Sunday, May 17, 2020

The Challenges of the “Real” and Depth in Maus Essay

The Postmodernist movement begun after World War II in which, high and low culture are questionable in the view of society and Art. The postmodernist movement in literature creates a new set of ideals for fiction, such as the metafiction, the fable like representation in novels, the pastiche, irony, and satire. Fredric Jameson speaks about the movement and its theory in his essay â€Å"Postmodernism and Consumer Society†. He questions postmodernism in society as it creates the new societal norm of popular culture. On the other hand, Jean Baudrillard analyzes the simulacra of postmodernism in â€Å"The Precession of Simulacra†. Baudrillard speaks of the â€Å"truth† and â€Å"reality† also as a questionable representation for the reader. Yet, both critics†¦show more content†¦The authoritative viewpoint symbolizes the reliable and the unreliable narrator, which shows the difference between the â€Å"truth† and the â€Å"false† (1558) in a postmodernist fiction. With this said, the true/reliable point of view in a postmodernist text is an â€Å"immense fragmentation and privatization of modern literature-its explosion into a host of a distinct private styles and mannerism-foreshadows deeper and more general tendencies in social life as a whole† (Jameson 1849). It is normal for a postmodern text to have a hidden viewpoint as it creates the complexity of the narrative, and portrays depth within the fiction. Art Spiegelman’s Maus II: And Here My Troubles Began† presents itself as having an authoritative point of view on page 25, with the split panels depicting the present and past. On the left side panel, we have the present illustrating Vladek and Art’s relationship and the retelling of Vladek’s journey of survival in the Holocaust. However, on the right side we have the depiction of the concentration camp through Vladek’s accounts (Spiegelman 25). The break of the panels sh ows the present relationship of father and son contrast to the loneliness of Vladek in the past during hard times. Erin McGlothlin expresses the importance of the break of panel through the aspect of authoritative viewpoint as a â€Å"†¦visual†¦to signify the abrupt chasm between the past and present (a young, emaciatedShow MoreRelatedFACEBOOK case study Essay11495 Words   |  46 Pageswhite Apple icons arrayed throughout the auditorium. These images very briefly reminded him of his mentor, the late Steve Jobs, who played a significant role in his professional development and his company’s success. Even some of Facebook’s current challenges were brought about by Jobs’ revolution of the mobile industry. Today, Zuckerberg would attempt to engage an audience with a new product in a manner similar to Jobs’ flashy introductions of new innovations. Zuckerberg opened with a review of Facebook’sRead MoreDuchess Of Malf Open Learn10864 Words   |  44 Pagesï » ¿John Webster, The Duchess of Malfi Introduction 3 Learning outcomes 3 Background 3 Description 4 Act 1: setting the scene 5 Courts ideal and real 5 Discussion 5 Description 8 Bosola the malcontent 8 Discussion 9 Marriage for love: family opposition 10 Discussion 10 Love and marriage: Antonio the steward 13 Discussion 14 Love and marriage: the Duchess 15 Description 16 Description 17 Discussion 19 Act 2: discovery 21 Ferdinand 21 Discussion 22 Conclusion 24 References 24 Further reading 25 Next

Wednesday, May 6, 2020

Genetic Engineering A New Era - 1800 Words

A new Era â€Å"Genetic Engineering† One day, working at a field harvesting vegetables, I saw the most horrifying creature in the world, which was a cricket with two heads, and I screamed â€Å"genetic engineering!† Genetic engineering is when scientist, researchers try to manipulate the genes of living creatures to create another creature. In addition, this is used to alter the traits of creatures, by combining more traits from other creatures. Basically, this is a way to benefit our society, but also to potentially worsen it with these genetically modified genes. Genetic engineering has been practiced for several years, and still is being practiced, not just with food, but also with animals, and soon with humans. It is changing our views, and making us to think we can be gods, and also we are changing the food chain by altering vegetables and fruits. Animals and plants are mutating from these horrible experiments, and can spread diseases among everyone in the world. A lthough supporters of genetic engineering say that the practice of altering genes can contribute too many cures to diseases that plagues humans and animals, it should not be legal in the United States because it is deteriorating the lives of many. One reason why genetic engineering should be illegal is because it is unsafe. Scientist and researchers are practicing these genetic engineering experiments which can lead to harmful consequences even death to humans. Plants are being used as a base of experiments to helpShow MoreRelatedEssay about Genetic Engineering: A Major Advancement for Mankind959 Words   |  4 PagesAsimov once said, The advancement of Genetic Engineering makes it quite conceivable that we will design our own evolutionary progress.† Scientists have always thought about new ways to progress through technology in our era, and in 1946, scientists discover that Genetic material from different viruses can be combined to form a new type of virus. This was a majo r discovery that trickles down to the modern era of Genetics. Current scientists have pioneered new ways to decode human DNA, beating theRead MoreGenetic Engineering: Major Advancement or Major Setback? Essay1340 Words   |  6 PagesAsimov once said, The advancement of Genetic Engineering makes it quite conceivable that we will design our own evolutionary progress.† Scientists have always thought about new ways to progress through technology in this era, and in 1946, scientists discovered that Genetic material from different viruses can be combined to form a new type of virus. This was a major discovery that trickles down to the modern era of Genetics. Current scientists have pioneered new ways to decode human DNA, beating theRead MoreWe Should Genetically Engineer our Children1024 Words   |  4 PagesThe next major leap for humanity is genetic engineering, the process in which different genes are removed and substituted for other, more affective, genes. Genetic engineerin g has the potential to eliminate thousands of diseases, mutations, and disabilities, saving millions of lives from death and/or suffering. I suggest that we use genetic engineering, but only as a prevention to disease or other mutation genes that will make the person suffer physically or emotionally. I most definitely do notRead MoreThe Animals Of The Pigs1653 Words   |  7 Pagesglowing green snouts are genetically engineered animals known as transgenic animals. Canadian council on animal care (CCAC) defines transgenic animal as â€Å"an animal in which there has been a deliberate modification of its genome†1. Method of Genetic Engineering to produce pigs with glowing green snouts: These transgenic pigs were produced using a technique called DNA microinjection2. 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This emerging development has managed to make its mark in our growing global consciousness and there is a rising dispute amongst the masses. While some agree that genetic engineering is the next technological leap for humanity, others believe it disrupts the natural order of our planet. Proponents of genetic engineering state thatRead MoreEssay on Genetic Enhancement is Unethical 1600 Words   |  7 Pagesnot be too far off in the future. Designing babies using genetic enhancement is an issue that is gaining more and more attention in the news. This controversial issue, once thought to be only possible in the realm of science-fiction, is causing people to discuss the moral issues surrounding genetic enhancement and germ line engineering. 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Tuesday, May 5, 2020

Analysis of Sales Performance and Improvement Suggestions

Question: Describe about the Analysis of Sales Performance and Improvement Suggestions. Answer: Section 1: Company Performance Formula Used BEMC has organized a total of 200 trade fairs in the first half of 2016, earning a total profit of 85,126 AUD. The company has 4 sales representatives who help the company is bringing in customers and selling them stand space and also in selling tickets to visitors. In return, BEMC pays them for their efforts. BEMC saw a total of 141 customers; a few among them were repeat customers in the 200 trade fairs. Income sources for BEMC include the following - Organizing Exhibitor stand Organizing Exhibitor travel Organizing Exhibitor accommodation Organizing Exhibitor marketing material Organizing Exhibitor hospitality Commission on rent Revenue from sale of tickets Expenses for BEMC Fees paid for all activities related to organizing Wages and Commission paid to sales representatives Formula used Revenue sale of tickets = No. of tickets sold x 1.5 AUD Total Rent for a trade fair = Rent (per square meter) x Total Area (square meter) Commission received by BEMC (on space rent) = Commission % x Total Rent for a trade fair Wages paid to a sales representative = 60 AUD x Number of hours spent by the sales representative at work Commission given to a sales representative = Commission % x Commission received by BEMC (on space rent) Profit = Income - Expense Section 2: Performance of Trade Fairs Below graph shows the total gross profits earned by a particular category of trade fair. It can be seen that food trade fairs top the list while manufacturing trade fairs are the bottom of the list in terms of profits. Trade Fair Profit (AUD) Books 5658.8 Builders 4075.1 Clothing 13255.4 Computing 10319.6 Food 16118.1 Furniture 4604.2 Government 4080.4 HRM 4723.5 Manufacturing 1667.7 Sports 2900.6 Vehicles 2171.6 Wine 15552.5 Total 85127.5 If we plot the number of times a particular category of trade fair is organized by the company, then it can be seen that Food and wine trade fairs are the most number of times organized by the company in the half of year 2016 and hence the revenues are high from these categories. Thus we can calculate the profit earned by every trade fair for each category by dividing the profit earned with the number of trade fairs. From the graph below we can say that the company must focus on Books and government trade fairs as the company earns more profit from them compared to other trade fairs. Section 3: Sales Performance of Sales Representatives The table and chart below show the total profit earned by each of the representatives. It can be seen while Chris has brought the maximum profit for the company; Alex has brought the minimum profit. Sales Rep. Total Profit (AUD) Alex 11111.6 Chris 33978.1 Jane 12215.9 Luke 27821.9 Total 85127.5 If we plot the income earned by each sales representative, it has been found that Chris has the maximum income and Jane has the least income. The interesting fact is despite having a lower income, Jane has earned more profit than Alex. Income earned by each of the sales representatives for BEMC is shown below. Also if we classify the sales representative by the amount of time spent by each of them in the first half of the year 2016, it was found that Chris has spent maximum hours and hence has been able to generate more income while Jane has spent least number of hours and has lowest income. Despite having worked for least number of hours, Jane has been able to earn more profit than Alex. Thus it can be noted that Jane is more efficient than Alex. The maximum decrease will be for Chris from 33978 to 17758. While the least decrease will be for Alex from 11111 to 8825. Section 4: Profitable Customers The chart below shows the top 5 profitable customers for BEMC. It can be seen that onlyscotchco has earned the highest profit for BEMC in the first half of 2016. These customers are very important for the company and have together contributed to a total of 10% of the total gross profits for BEMC. The company must take proper measures to retain these customers and make more customers get added to the list by taking various measures and giving incentives on repeat sales. Section 5: Suggestions Should BEMC focus on any particular (a) customer(s) and (b) Trade Fair(s), in future, and why? The top five profitable customers of BEMC are kerplonk readit bottomsup magazine onlyscotchco. These 5 customers are repeat customers and have together contributed to a total of 10% of the total gross profits for BEMC. Among 12 different trade fairs, BEMC should be focusing on government, food, builders and books trade fairs. Although these trade fairs might not have given the highest total profits, these trade fairs have the highest average profits for BEMC. The chart below shows the average profits earned by the trade fairs. What are your recommendation regarding what other data should be collected to improve decision making for BEMC? Customer Expectations BEMC must know what is a customer expecting and should collect feedback from the customer to incorporate the same. This will help BEMC in having more number of repeat customers. Market rate for trade fairs BEMC must know if the fee they are charging is optimum. Since there must be competition in the market, it might be that BEMC is either charging too high and losing customers or BEMC is charging too less and thus earning less profits. III. What are your recommendation regarding record-keeping to improve the quality of data collection and management? Attendance Monitoring BEMC must ensure that the number of spent by its sales representatives is accurately monitored by some way. Any error in it can cause huge loss to the company. Centralized Data Data entry must be done by different departments and must be cross checked by other departments. For example, the number of tickets sold needs to be verified from the What changes should BEMC make regarding any currently employed Sales Representative(s), or to the fees paid to the Sales Representatives, and why? Performance Bonus As it can be observed that Chris has demonstrated excellent performance while Alexs performance has not been very good. BEMC should give targets to the sales representatives and should give them a bonus if they meet the targets. Sales Representatives should get a commission for selling each ticket. This will increase the total number of tickets sold thus bringing more profit to BEMC. Customer feedback The Company must also take in the feedback from the customers about the employees. This will help the company to incentivize the employees to take care of customers and improve customer satisfaction. The higher customer satisfaction will help in increasing the repeat sales and brand value of the company. References Levine, D.M., Berenson, M.L. and Stephan, D., 1999.Statistics for managers using Microsoft Excel(Vol. 660). Upper Saddle River, NJ: Prentice Hall. Kelley, T.J., 2002. Using Graphs and Visuals to Present Financial Information. 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